by bram | Mar 2, 2015 | Publications
How to create new business in Corporates? Corporate Venturing almost sounds like a ‘contradictio in terminis’. Can colossal, slow and inflexible dinosaurs live and work together with small, agile and entrepreneurial ventures? This book describes why and how Corporates can successfully use venturing to create new business that is crucial for their long term survival. It describes how Corporate Venturing is part of the company’s ‘innovation family’, where babies and teenagers are the new business initiatives and the parents and grandparents represent the established business, including the tension amongst the family members. There is no ‘one size fits all’ approach and there are different flavours of Corporate Venturing. This book allows you to take a look behind the scenes of fifteen innovation families, all members of the Corporate Venturing Network Netherlands, being: Asahi Glass Company, ASML, Bekaert, Brightlands Chemelot Campus, Dutch Polymer Institute, Royal DSM, Fujifilm, KLM Royal Dutch Airlines, Océ Canon, Port of Rotterdam Authority, Sibelco, Sioux, Solvay, TNO and Vision Dynamics. They will provide you insights into their strategy, the venture instruments they use, the way they have organized Corporate Venturing and how they deal with entrepreneurship within their companies. “This is an essential reference for anyone interested in corporate venturing. It is full of helpful insights, and is illustrated with loads of great examples.” – Henry Chesbrough, professor at uc berkeley and author of open innovation “DSM has endeavored on many different tools to create its future by corporate venturing. In this book you will find an excellent overview and a valuable structure on how to implement venturing in your organization.” – Rob van Leen, chief...
