• Innovation Family Planning. Defining the right balance in your innovation portfolio between existing and new business
• Organizing the innovation family. Implement the right set-up and way of working required for the whole family as well as for the individual members
• Business Model Innovation. Create new dynamic business models showing the rationale of how your business creates, delivers, and captures value
• Accelerating new business. Survive puberty by co-creating the market and scaling your business in an ecosystem with partners
• Business Validation Framework. Use a venture development framework to evaluate your innovation family as well as the individual members
• Think & Act as Entrepreneurs. Use a set of decision-making principles, used by entrepreneurs to rapidly sense, act and mobilize in situations of uncertainty (effectuation)
• Innovation performance management. Have a performance management system in place that is tuned to the specific needs of the different innovation family members
• The entrepreneurial toolkit. Use a set of tools to translate customer insights into value propositions and business models and to build partnerships for co-creating the market and to accelerate, applying the principles of lean start-up and effectuation

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The entrepreneurial toolkit

Each member of the innovation family requires a different set of innovation tools and models. Project management is suitable for the existing business but new business requires lean start-up methodology and a stage gated approach.

The customers and markets are know for the existing market. The focus is on execution. However, start-ups need to create the market first. So tools that help them to identify the first target customers (segmentation of the market) and understanding the needs of these potential customers are essential. These customer insights need to be translated into a value proposition and a first minimum viable product (MVP), containing the minimum set of features needed to get initial feedback from the first target customers, have to be defined, co-created and validated in the market together with partners. You will need a plan B because no business model / MVP will survive the first contact with customers. Scenario planning, decision tree analysis are examples of tools that will help you to redefine your business plan.

Customers, suppliers and other stakeholders have to change their behavior and a clear understanding of how people behave, think and decide is essential. Behavior economics has become an vital component of the innovation and entrepreneurial toolbox.

We support corporates as well as start-ups in applying the appropriate set of innovation tools. We offer training and workshops as well as individual coaching to support people using these tools.